3 Steps To Email Marketing Like A Pro-Blogger
with 2 Bonus Tips
An email list is arguably the most powerful tool for a blogger.
Because when created and deployed with care, an email list gives you direct access to your potential customers—your audience.
What’s more, is that there are no filters and no algorithms to contend with. Just you and your loyal followers.
You don’t even need to pay to get this content to their inboxes.
If you aren’t quite sure where to start with this whole process, sit tight.
This list should help you start developing strong email marketing strategies for your blog.
1. What do you want to help people with?
Before getting emails out, you need to be clear on exactly what it is your blog seeks to do.
A helpful way to think about this is by filling in the blanks— “I help (who) do (what).” This short and concise sentence brings out your blog’s mission.
And maybe you’d already figured this out when you were beginning your blog, or perhaps you hadn’t even gotten to this point.
Either way, this is the jumping-off point of realizing exactly the type of content you want to be publishing and sharing as well as what type of people you want to attract.
This information is critical in gaining content clarity and once this is clear, you’ll have an easier time strategizing for your email marketing.
This information guides the tone of your writing, the imagery, frequency of emails and other aspects surrounding your brand identity.
2. How are you going to get your email to your audience?
Once your brand and message are clear to you, the next step is figuring out how you want your messages to be delivered to your audience.
There are a number of email marketing platforms out there and your choice on which one to use will rely heavily on your blog identity.
Your choice on the platform should answer “which platform will help me get my message across in the most authentic way?”
Of course, it should also be an easy to use platform with scheduling capabilities not forgetting to have strong capabilities to personalize imagery to suit your needs.
3. How often do you want to touch base?
Arriving at the answer might require you to do a bit of experimenting before you settle on a schedule.
The frequency depends on many factors, most important being the type of content you will be sharing and your audience.
Should you post twice a month? Once? Every time there’s a new post? Again, it requires you to assess what your audience is most responsive to.
Think about your inbox. Chances are you’ll be annoyed if you receive emails every day and confused if you don’t receive them often.
Finding a happy middle is a product of the experimentation process.
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